THE MOST IMPORTANT PART OF ANY DESIGN PROJECT IS THE DEVELOPMENT OF A CLEAR AND IMPACTING MESSAGE. I CAN HELP YOU IDENTIFY AND REFINE YOUR CORE MESSAGE, AND THEN GET TO WORK BUILDING YOUR BRAND.
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There is a huge difference between the mental state of a person using a nice clean bathroom and a person using an unfit, unclean bathroom. Looking around…
consider the walls… clean, polished tiles vs. stains and graffiti
consider the floors… swept and mopped vs. grimy and gross
consider the smell… fragranced ambience vs. unmentionable badness
consider the toilet paper… soft, scented, and sturdy vs. one-ply sandpaper
There is so much more to a brand than just a logo. Everything about your company… that’s your brand. Everything your audience sees, hears, tastes, smells, and touches in regards to you and your business makes up the full “brand experience.”
I am a connoisseur of bathrooms and brands.